Did you know … if you hire someone to create something for your business - a logo, a video, website design, copy, or any other creative project - that that person owns the rights to their creation. Yup, even if you paid them for it. It’s still legally theirs … and that means that they can limit the way you use it.
That’s why any time you’re having work like this done, you want to have the contractor or consultant sign a Work For Hire Agreement and Copyright Assignment that essentially transfers the copyright ownership to you. That way, it will make it so you own the rights to all the work being done for you and you can use whatever they’ve created without limitation.